Buying Jewelry Online Should Still Be Fun
Just because you’re looking to buy jewelry online instead of from a jewelry store doesn’t mean that it should in any way be less pleasurable. Yet, for many folks it’s still fraught with worries and panic invariably sets in after you’ve made your purchase.
What if it’s the wrong style?
What if it doesn’t fit?
What if it doesn’t look anything like it did in the picture?
What if it gets lost in the post? Or damaged? Or…..
Sheesh, it’s a wonder any jewelry ever gets sold on the Internet. And yet it does, every single day money is transferred to online jewelry stores in return for sometimes very valuable pieces of jewelry.
And almost always, those online purchases go without a hitch. In truth, buying jewelry is much like buying anything else. As long as you’re careful where you shop, and you do your homework up front, then you shouldn’t have any problems with your purchase. And that applies no matter what the cost or value of the jewelry item.
But still, we humans are a funny lot. And especially if you’ve never bought jewelry online before, it can sometimes be a bit bewildering to say the least. So here’s your
Survival guide to buying jewelry online.
Know Your Target Market
Just as the online jewelry retailers target their websites at particular demographic groups, you should know exactly who your purchase is for. This means knowing what style of jewelry they prefer. The last thing you want to see when they open your gift is that momentary delay before the fake smile. And you know it’s fake if it wasn’t instant.
It isn’t hard to find out what sort of jewelry someone likes. Take a look at their current collection. Is it mainly gold or silver, do they prefer gemstones or diamonds, do they have a preference for antique jewelry…
If you’re still unsure, ask a close friend to help out. Better to seek assistance than get it wrong. Even if you can exchange it for another piece, there’s no making up for getting it wrong on the day.
Stick to Your Budget
Because you’re not actually handing over your hard earned cash, an online transaction can easily lead you into spending more than you can really afford. Nobody wants a piece of jewelry that has been bought at the expense of someone going into debt in order to buy it.
Don’t be fooled into thinking that ‘bigger is better’. It isn’t. The better jewelry gift is the one that you’ve taken time and care over choosing because it was the ‘right’ piece, not because it was the most expensive!
Size Matters
If you’re buying a ring, then make the effort to find the right ring size. The ‘WOW’ factor will soon disappear once they realize they have to wait 2 – 3 weeks before they can wear it.
Customer Service
Check out several online retailers before you buy jewelry online. 99% of them will have an excellent customer service record and once you know what level of service to expect you are better placed to make sure the one you choose lives up to that standard.
Check out their returns policy, insurance, delivery, after sales…. trying to save a little by buying a cheaper alternative from a not so reputable retailer can end up costing you a whole lot more if they don’t provide insurance while the item is being shipped from them to you and it goes astray.
Sending the Right Message
If you’re buying jewelry for a partner, then steer clear of rings, unless you are seeking to make a long term commitment. No matter which type of ring design you go for, the underlying message is ‘long term commitment’. Stick with necklaces, earrings, bangles, etc and you can’t go far wrong.
Of course, if you are wanting to test the waters to see how your partner might feel about such a thing, then a simple, inexpensive ring might just give you an idea of whether the feeling is mutual. Be warned though, if it isn’t, and you end up scaring them silly, you might just find yourself out of pocket and out of a relationship.
So there you go, at least now you’re armed when you sit down to your computer to do your jewelry shopping.
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Tags: buying jewelry online, how to buy jewelry on the internet, online jewelry shopping